LT 1.1
Create some names for ice cream. The brand has a range of different flavours, but the unique aspect it should communicate is that it’s the coldest ice cream in existence.
Now come up with five name options for this product (you shouldn’t spend more than a few minutes on each name) using inspiration from:
- Latin 2. Colours 3.metaphores 4. Sience 5. Myths
- Latin – frigida glacies, which means Ice cold in latin
- Colours – Shattered Ice – taken from the shattered ice colour #daeee6
- Metaphores – Freezing cold, as for the ice cream coldness
- Sience –
- Myths – Chione, named after the greek godess of snow.
LT 1.2
Design strategy takes form in life.
Rent and watch the movie ‘The Greatest Movie Ever Sold’ (the official title is ‘POM Wonderful Presents: The Greatest Movie Ever Sold’) and answer the questions below.
Question 1:
Do you think the movie provides insight or detail into what drives product placement in entertainment? If so, what have you learned from that? If not, how would you change aspects of the movie to reflect insight on this?
The movie clearly shows how products are used and promoted in todays media. By putting clearly marked and easily reconized products in popular media such as the avnegers movies, the brand is guaranteed more attention regarding the product. It’s mpre or less a way to market their products trough the enjoyment of feks movies, tv shows etc. In other words a wonderful market strategy. I have learned to keep an eye out for product placement in popular emdia and how it’s portrayed and how it eventually can be used.
What have you observed about presentations of visual strategies/brand identity?
The products are often portrayed in positive lights, they are requierd to follow the guidlines following the contract signed between the manufacturer and the people making the movie/show etc.
Let’s consider this movie as a form of research. In other words, it was done to see what the effect of branded entertainment would be, a case study of sorts. What are your findings? What have you learned? What has changed your pre-conceived ideas? Do you think this case study is relevant? How could you apply your observations in real life?
The case study is relevant for it shows how important product placements are to the media being created. Products placements work more like sponsorships where a brand or multiple brands will support a media with funding and products in order for the mdia to be created. It’s also a way for brands to market their products to a broader audiance.
Question 2:
Pick a local restaurant, coffee shop or bakery in your town. Using the findings above, create one complete strategy for a small activation campaign to advertise your client or a new product to the local community. You can direct your campaign at local schools, train stations or an event. Give one idea of how you would do this by following the five steps of the work process. To guide you, follow the points below and do a write-up of your idea and the steps you followed:
Conduct research – Think of relevant research that will be needed to develop the strategy. Also, think of quick research methods, such as surveys for family and friends.
Braud og bollar is a small local cafe chain, that only operates in the county of møre and romsdal. It is a cafe focusing on homemade pastries, espcially sour dough breads. They make their own pastries daily in the cafe to offfer their customers freshly baked goods. They advertise their brand on social media such as facebook, as well as giving out adds in the local news paper and flyers.
Clarify the strategy – Once you’ve conducted quick research, do a write-up of your findings and create your own brief.
The mission is to create a acticvation campaign to advertise their products. This will be done at the local school. This will be done by setting out flyers, as well as bringing free taste samples to the local school for the students to try.
Design the identity – Here, you don’t need to go into lengthy design, but create sketches of your ideas and remember to think about the movie for inspiration.
I would deisgn a menu flyer for people to see what they offer, as well as a busniss card that can be distrrubeted to the audiance.
Create touchpoints – As this is a focused campaign, you may have one touchpoint only; describe how you would activate your campaign using this touchpoint. If you need to, you may do sketches that would aid your communication.
i would create busniss cards and flyers for the students to take home, as well as menu so that the students could bring home with them and locals would have more options to see what they offer.
Manage the assets – As this isn’t a prolonged campaign, briefly describe how you would use the possible outcome of your campaign for future use. Also, state what your follow-up steps would be to strengthen your message. For example, how would you collect feedback from consumers or communicate to them to continue to support your campaign?
Theres a lot of things that can be done for the campaign to gain more attention and for the audiance to become more informed about the cafe and their offers.
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