Monthly Archives: Sep 2020

Create two consumer profiles for a fictional client.You are free to choose the client and the product. List the things that you think are important to include in a consumer profile and show your research. I choose to use GoPro as a example client and product for my consumer profile. GoPro was founded in 2002,Continue reading “Week 7 Customer profiles and Moodboard”

Visit a popular store, like an Apple reseller, Nike, Levi’s, H&M or Ikea. The brand should be well-known and you must visit a shop where their products are being displayed or distributed. In smaller towns you may not have access to these stores, in this case you will need to find a section showcasing theseContinue reading “Week 6 Understanding ideals”

Look at the following logos and explain in your own words what you consider their positioning to be (do this for each one). For this we where given the logos of Instagram, Mercedes and Mastercard Instagram: Instagram is a social platform for anyone doing hobbies, photography, videography, cooking etc. A place for people both amatureContinue reading “Week 6 Understanding positioning”

Design a book cover for one of the following:a.) “Rosemary’s Baby” by Ira Levin: use complementary colours to express anguish and uncertainty.b.) “Animal Farm” by George Orwell: use analogous colours with a contrasting accent to express disagreement and discontent.c.) “The Secret Garden” by Frances Hodgson Burnett: use secondary colours to express naivety, honesty and harmony.Continue reading “Week 5 Book cover”

Use a colour photo of your choice and create the following colour effects (as per Nigel French’s video) – you should hand in four separate works of the same photo with the following effects: Create a fluorescent duotone Apply a monochrome look Split toning of the image Freestyle: Create a colour effect of your choiceContinue reading “Week 5 Colour photo”

This week we are learning about colour theory, and how to use RGB and CMYK properly. A) Having watched the video with Nigel French – describe, in your own words, what each of these colour systems means: RGB and CMYK. Lets start with the RGB colour system! RGB contains the colours red, green and blue. This is theContinue reading “Week 5 Colour Theory”

Design a poster for a band’s gig. The band is called: “The Keystrokes.”You can decide the name of the band’s tour and remember to include a date, a time and a venue.You can use a visuals and/or typography to design the poster and remember to make the type work with the rest of the design.Continue reading “Week 4 gig poster”

For this assignment, you will need to explain the anatomy of type in a visual way.You may use a single unique typeface, or utilise up to three different typefaces for this execution. We would like you to experiment with the design; enlarge or reduce the font size, cut out sections of the various letters orContinue reading “Week 4 Anatomy of Type”

Qestion 1 The first question for this task was to make up a new word, that had no meaning to anyone else then me and wasn’t in the dictionary. An example word for this was “Roleean” which means “round and leaning forward”. I ended up creating the word “Shiblosha” which means “Calming fun” or “FunContinue reading “Week 4 Expressing meanings”