And so another year of graphic design has begun! I cannot wait to see what kind of exciting new adventures and challanges this year will bring me!
LT 1.1
Plastic pollution has a major impact on our marine life. Your job is to create a fictitious, non-profit foundation that raises awareness around this.
Research existing brands and websites of other non-profit foundations that are environmentally focussed (keep their website addresses stored somewhere as they will need to be referred to when designing your website).
Include the following:
- Foundation name
- Byline
- Business concept
- Profile (one paragraph on how they appear)
- Vision
- Audience.
Foundation name
SeaCycling
Byline
A healthier more organic sea life for us and the environment
Business concept
To make a safer and healthier ocean life by informing people of the dangers by plastic pollution, and how it effects sea turtles.
Profile (one paragraph on how they appear)
Everyday more and more sea turtles consume plastic as they mistake it for their natural food. This has devastating effects on their health and life, as well as our own. We want to create an awareness in the fight against plastic pollution by introducing the sea creatures getting harmed, our main focus: the sea turtle.
Vision
Cleaner oceans, happy sea life, more organic and natural sea life.
Audience.
People who fare a lot at sea as well as people interested in sea life and the environment.
LT 1.2
Using yourself as the fictitious client you created in Lesson Task 1.1, create a briefing document that asks and answers the key questions listed below. Note that these questions are a guide, and you can add more if you feel the need.
Your brief should cover these key areas:
- What is your client’s name?
- What is your client’s service/product/offering?
- Who is the target audience for the website?
- Who are their competitor brands? You would have saved some website reference links in Lesson Task 1.
- What is the goal/business objective for the website?
- How are you going to achieve this goal/objective?
- What is the preferred design style? Are there colour preferences etc.?
- What is the ‘tone’ of the website? (serious, business/formal, fun, friendly, neutral etc.)
- How many pages will the site have, and what will the page titles be? (i.e. home, about us, the team etc.)
- Sketch a draft website architecture (so you can see where your pages and sections will go)
- What are your suggestions for marketing the site?
- What are the website design and marketing budgets, and will you be able to propose a way forward that will work within that budget?
The brief should be comprehensive and detailed enough to hand over to any design/programming team and get optimal results.
What is your client’s name?
SeaCycling
What is your client’s service/product/offering?
Information about plastic pollution and its effect on the sea turtle’s everyday life, and how people can be able to help them survive by preventing plastic pollution.
Who is the target audience for the website?
People who love sea life and sea life environment.
What is the goal/business objective for the website?
Providing its target audience with a platform where they easily can find information about a sea turtles life, and information about how they can help.
How are you going to achieve this goal/objective?
By educating our visitors and giving them instructions on how to help.
What is the preferred design style? Are there colour preferences etc.?
A design that’s easy and clean yet welcoming and informative. Our audience should be able to see right away that our cause is sea life.
What is the ‘tone’ of the website? (serious, business/formal, fun, friendly, neutral etc.)
Natural, maybe a little sprinkle of fun in there.
How many pages will the site have, and what will the page titles be? (i.e. home, about us, the team etc.)
Home
About us
Info about sea life
Donate/how you can help
Who are their competitor brands? You would have saved some website reference links in Lesson Task 1.
https://www.seaturtlehospital.org/
What are your suggestions for marketing the site?
Social media platforms as well as a video ad
What are the website design and marketing budgets, and will you be able to propose a way forward that will work within that budget?
$ 5000
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