Look at the following logos and explain in your own words what you consider their positioning to be (do this for each one).
For this we where given the logos of Instagram, Mercedes and Mastercard
Instagram: Instagram is a social platform for anyone doing hobbies, photography, videography, cooking etc. A place for people both amature and professionals to share their photos or short videos. It is a phone based app thats simple to use and easy to naviagte. Their logo is symbolic abd shaped as a camera which for me captures the brand identity.
Mercedes: Mercedes, also known as Mercedes-Benz is a german car brand, this is a brand i see often, as many drive it where i live. It is also a car brand that focuses on luxury, safety and quality. They are durable and because of this taxi companies often use Mercedes.
Mercedes has a simplistic and easy design, a three pointed silver star thats easily recognisable.
Matercard: Master card is a credit card brand, i often see adds for them trough my bank. It is one of the largest financial service today. It is well known trough out the world and most services excepts master card, when shopping online or while traveling. Matercard is a safer option to use while traveling as its money you borrow and will keep your debit card inofrmation from being stolen.
Mastercards logo is symbolic, it consits of two circles overlapping, like a venndiagram. For me this could reprensent the two parties involved, you and the bank you borrow money from, while the middle part consist of your agreement of usage.
Let’s work backwards! Look at the logo on the Apple iPhone and, by doing your own research, investigate the history of the product and the company that manufactures it. Give an outline, in your own words, of what you consider the following to be:
Describe the iphones brand identity – exactly as you see it
For me apple is a brand identity for phones and computer technology. Their product designs are normally very simplistic and easy to understand.
What do you think its positioning is currently?
Apple started in 1976 in the garage of Steve Jobs, together with his fellow college dropp out Steve Wazniak they created the brand we know today as Apple. They later revolutionized computer technology in 1977. And in 2007 Apple announced the release of their very first Iphone. To begin with Iphones couldnt do all the things it can today, it was a lot more simple and less possibilities. However since then Apple has evolved and adapted to the demand and need from its audience.
Today Iphones are very exclusive and expensive, they are small handheld computers you can easily carry with you with very easy minimalistic designs. The focus is not so much on what the product contains today as it is design. Apple is relasing new Iphones, computers etc constantly to compete with competitors like Samsung. Its more like a race today of who can release the best most beautiful looking phone quickest, instead of the usage of the phone. Or at least this is what i am getting from how quickly they release new products.
What do you think the strategy for this specific product was?
I think their strategy today is to release user friendly phones that are minimalistic and easy to use.
What research do you think was done on this by the company who made it?
I think they used customer feed back, and ux design, how to make the product more desirable for the audience.
3. Now take the same product as in question 2 and explain, in your own words, how the visual element (in this case, the logo) fits in with the brand identity.
The apple logo is shaped as an apple to symbolise their name, the apple also misses a piece as if someone took a bite out of it, this is to symbolise “Byte” in their logo. It is a simplistic and minimalistic logo that falls easily onto their product designs in a very beautiful way. People instantly recognises and associate the logo with the brand name when they see it.
Sources:
- https://www.loc.gov/rr/business/businesshistory/April/apple.html
- https://www.pocket-lint.com/phones/news/apple/135231-the-apple-iphone-is-10-years-old-look-how-much-the-iphone-has-changed
- https://en.wikipedia.org/wiki/History_of_the_iPhone
- https://www.macworld.co.uk/feature/apple/history-of-apple-steve-jobs-mac-3606104/
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