In this part of the lesson task we where intrdused to the SCAMPER model. Our task was to reasearch McDonalds and how they have used the SCAMPER method to succeed.
The SCAMPER method:
McDonald was originally started by Maurice (Mac) and Richard McDonald. McDonalds originally started out as a small business with little options on their menu. They focused on keeping their business quick while keeping the quality of their products.
Today McDonald is a worldwide known chain, and one of the biggest in the fast food industry. You can find a McDonald on every corner of every city. Their success is built on how quick they were able to give out their product to the costumer and how satisfied the customer was with the quality.
You can easily see how McDonald has used the SCAMPER model to help with their success.
S – Substituting something: McDonalds today do not have the traditional way of ordering food. Today instead of talking to a waiter, you can simply order the food trough a app or a screen they have in the restaurant. You also pick up your food yourself.
C – Combine with something else: Every McDonald you will find today has a drive through, which means you can order food straight from your car. No need to get out and go inside, everything will come to you. Ray Krock came up with this idea. Also, the happy meals combined with a children’s toy, targets children.
A – Adapt: McDonalds adapted by making their mascot Ronald McDonald. He was created to help advertise the fast food chain and draw in costumers.
M – Modify, Magnify, minify: They modified their menus by creating different sections for breakfast, lunch and usual fast food.
P – Put to another use: Today you can reserve McDonalds for special events like a child’s birthday party to celebrate.
E – Eliminate: They eliminated the traditional menus by using online menus or menus trough screen, they also eliminated the traditional waiter staff, by having the customer pick up their own food and order trough screens.
R – Reverse, Rearrange: Trough the times McDonalds have changed the layout of their restaurants, menus and logo.
sources:
stinesreflectivejournal.art.blog 